Online catalog
The online catalog creates an ideal way to present products on the Internet without having to purchase them online by turning off the eCommerce functionalities. These eCommerce functionalities include the buy now button, the shopping cart function, the possibility to enter the shipping address and the payment process at the checkout. At the same time, however, the detailed product presentation options that WooCommerce has to offer are retained.
The products can be presented with pictures, detailed descriptions, with the prices and in the different variants. Instead of offering the buyer an online ordering option, the customer is invited to visit the retail store in person to pick up and pay for the goods on site.
The WooCommerce online catalog is particularly suitable for the stationary retail trade, which would like to present its products and goods online and welcome the customers in its store personally.
You can use perfect product presentation, including Description, pictures, specifications, variants, prices etc. – but WITHOUT buying possibility!
Bicycle store application example
In the BikeClinic from Düsseldorf-Oberkassel the customer can take a look online at the bicycles and eBikes on offer and receive further information and the respective prices.
The bicycles cannot be sold online as the BikeClinic attaches great importance to personal advice.
The service always includes the personal, individual adjustment of the bicycle to the requirements of the new owner.
Potential customers can use the online catalog to find out about the products on offer in advance and, if interested, buy the bike on site.
Restaurant & Delivery Service
For restaurant, delivery service and snack bar, the menu can be presented in the form of an online catalog.
Customers can make a selection at their leisure and then place an order by phone, which is then picked up and paid for at the restaurant or delivered by a delivery service.
Salons
An online catalog also offers service providers such as dog salons, nail studios or hairdressing salons the opportunity to present and introduce the care products offered in the salon.
Customers can then take the desired products with them on their next visit.
Non-customers become aware of the business through the products presented on the Internet and can be converted into customers.
Summary
An online catalog offers the stationary retail trade an entry into the world of the Internet. Instead of competing with online offers, the focus is on the strength of the local presence. One presents one’s offer on the Internet and motivates the online visitor to a personal visit on site.
If you would like to sell your products online at a later date, one click from the Online Catalogue turns it into an Onlineshop with all the necessary eCommerce functionalities.
But the online catalog can do much more. Different permissions can also be set: The normal visitor, as a guest, will be shown all products, but an online purchase is deactivated. An online ordering option can be activated for registered customers. For example, business customers can order and pay for your goods directly, but anonymous end users cannot.
Contact us and we will be happy to explain to you the possibilities of presenting the products of your retail store in an online catalog.